Developing a Successful Sports Coaching Business with FST

“We’ve used First Step for several years now, and couldn’t be happier. Jodie is a fantastic trainer, and the courses have really helped us to develop our workforce and drive the business forward. The big difference with First Step is that they deliver coaching programmes just like we do. They know exactly what we need, and schedule the learning around our coaching.”

Stuart Walkinshaw – Director, Primary Sports Coaching Ltd


The Client

Primary Sports Coaching Ltd is one of the North West’s premier sports coaching businesses. The company works with primary schools across Stockport and Greater Manchester, delivering a range of school PE lessons and extra-curricular sports and activity programmes to children aged from 4 – 11.

In 2017, the business was expanding, and Director Stuart was looking for ways to build on its success. As part of this, the company began looking for a training provider to help develop several members of their existing coaching team, by training them in the Level 3 Diploma in Supporting the Delivery of PE & School Sport. 

The Challenge

Whilst looking around for a provider, they were struggling to find a local trainer who could deliver the course around the team’s busy coaching schedule. Providers wanted to come in for a set day each month, which simply didn’t work for the Primary Sports Coaching team.

After discovering First Step through our marketing efforts – Stuart got in touch. As part of the First Step Sports Group, we deliver our own coaching services, and understood the challenge he was facing.

We were able to put a flexible training programme in place that worked around their schedule. Our friendly, experienced trainer Jodie worked closely with the team, ensuring that all 7 of the initial coaches benefitted from the face to face training and online support they needed to achieve the qualification.

The Results

The first training programme went really well, with all 7 coaches successfully completing the qualification. These coaches are now putting their qualifications to great use – helping to train and inspire young people in schools across the North West.

Following the first phase of training, Primary Sports Coaching came back to us in 2018 to deliver the same course to another 6 of its coaches, as part of its continuing expansion and development. 

Into the Future

Primary Sports Coaching continues to go from strength to strength, and now employs more than 40 coaches across Greater Manchester. 

The company is committed to workforce development, and helping its coaches to achieve recognised industry qualifications is a big part of its future plans. First Step will be with them every step of the way, providing the company with high quality, flexible training programmes built around their business.

Improving Performance and Capability with First Step Training

Empower your coaching teams to achieve their potential for the benefit of your business, with flexible, funded training programmes from First Step Training.

Working with individuals and sports coaching businesses worldwide, we offer a range of recognised, accredited qualifications to suit coaches at every stage of their careers.

Taking you Further

Helping individuals and organisations to fulfil their potential.

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